My local independent bookseller, Bookshop Santa Cruz, has a consignment program for local authors. I provide the copies and they display in the 'Locals' section and also in the Fantasy section. I've also arranged to be mentioned in their online newsletter.
Of course, I couldn't resist going to see, and there, in the Fantasy section, was Matcher Rules right next to Tanya's Huff's newest paperback. I love the alphabet!
The woman browsing next to me thought I was absolutely crazy when I took the picture.