The current buzzword for writers is MARKETING. Every advice page, writer's blog, workshop, webinar, and the gods know there's thousands of them, all trumpet the value of marketing. The writer must sell her work, network, develop 'friends' -- I'm tempted to insert yadda, yadda in this space because the message is everywhere and impossible to miss.
My Dirty Secret: I hate marketing. I dislike selling myself or my work. I believe, and I always have believed, if the work is good enough, people will notice. If it isn't good enough, it will die a deserved death.
Let me tell you what I know: when everyone is chanting the same mantra, it's not received wisdom. It's a fad. Already, I begin to see the signs of fading. Articles doubting the good of Facebook, articles about writers working on the quality of their writing instead of sales, heretics who don't market their works. The tide is starting to go out. It can't happen soon enough for me.
I am considering self-publishing at least one of my completed novels as an ebook, and if I go this route, the marketing will be to the level of my comfort, not beyond. Life is far too short.
"If you build it, they will come."
Common misquote from "Field of Dreams"
"You have the right to work, but for the work's sake only. You have no right to the fruits of your work. Desire for the fruits of work must never be your motive in working. Work done with anxiety about results is far inferior to work done without such anxiety, in the calm of self-surrender."
J.D. Salinger, Franny and Zooey (attributed to the Bhagavad Gita)